Why Biomes …
a call for
change.Now more than ever, it is
becoming clear that nature,
and our impact on it, should
be considered in all aspects
of our lives. Since the beginning
of time, nature has been in a
constant state of flux,
but recent human impacts on the world’s natural
rhythm have begun to push things out of balance;
a balance we start to see resolve when we remove
ourselves from the equation. It doesn’t have to be
this way. Together, both can equally flourish.
But we need to change.
In the face of adversity, humanity has always
created opportunity – in fact one could argue our
success as a species to date is attributable to our
collective ability to respond – to innovate, grow,
and to find progress. And as our impact on the
Earth continues, now is not the time to rest on our
laurels. By no means are we at the peak of human
endeavour, there is so much more to achieve.
In the same way that nature adapts, so too
can we, and not just as individuals. Businesses,
communities, governments and ideas can, and
should, change too.
But how does
this all relate to
Aquamarine,
what we do,
and our vision?In a world as big and complex as our own,
we each must pick our battles and push for
progress in the areas where we are most
passionate and able. For Aquamarine, that
is in developing entertainment destinations.
We have always been conscious of thoughtful
curation and care for the natural environments
we design, but as we’ve built our capability,
we see now that we can do so much more.
That is why we are inviting a new paradigm
for experience design. Up until now, entertainment venues have relied heavily on superficial draw cards,
that once experienced, offer diminishing returns in terms of perceived value and
enjoyment – hence the perpetual race to release the next ‘action-packed’ flagship
exhibit. Not only is this unsustainable, commercially and environmentally, but it also
doesn’t push boundaries. It doesn’t inspire or call for change. It doesn’t fully realise
what an entertainment venue could be.
The contemporary needs of our communities and our environment demand we
do better in our approach to experience and entertainment design. We now have the
knowledge, science and technology available to make this a reality.
We have developed an approach, and of course, we took our concept
inspiration from nature.