Philosopher’s Stone is a visionary high-rise apartment development in Kogalym, Russia, the first of its kind in the city, introducing modern urban living to a traditionally low-rise community. Commissioned by energy company Lukoil as part of a local improvement initiative, the project combines residential towers with commercial and social amenities, setting a new benchmark for contemporary lifestyle in the area. Aquamarine was tasked with creating a branding and visual identity that would encapsulate its forward-thinking ethos and symbolic name, resonating with the community, city officials, and future residents alike.

Drawing inspiration from the project’s mystical name, we built the brand around the theme of transformation and unity. In alchemy, the philosopher’s stone is symbolized by the “squared circle” – the combination of triangle, circle, and square. We incorporated these forms into the logo and design language to represent aspiration, community, and stability. The resulting identity features a modern, minimalist logo paired with a clean wordmark, enhanced by a palette of warm metallic tones and cool neutrals to balance luxury with approachability. Across architectural renderings, brochures, and signage, the brand visuals convey innovation, elegance, and progress.
Deliverables included the project name refinement, logo and emblem design, a signage package for the property, a suite of marketing materials with 3D visuals and brochures, and a comprehensive set of brand guidelines to ensure consistency throughout development and beyond.

The branding proved pivotal in communicating the project’s significance and value. It generated buzz and local acceptance, framed the development as a symbol of positive change, and gave stakeholders a clear visual representation of its ambition. The modern, recognizable identity built anticipation among potential residents and businesses, while positioning Philosopher’s Stone as more than housing, a branded experience of modern comfort, prestige, and community progress in Kogalym’s urban future.